Business Plan Essay Example | Topics and Well Written Essays - 5500 words

Business Plan - Essay Example That is the reason why the â€Å"Business Plan† report should contain some fundamental parameters like the overall market and the financial analysis of the business. In this particular case of opening franchise business a detailed company summery and ownership structure is also needed to be included. This is because the strength and weaknesses of the original company is being reflected in the respective franchise. The basic marketing strategy and product offering remains same throughout all the franchises. Here in this particular case a franchise is being opened in an international location. Thus a detailed market analysis of the company is required prior to any financial assumptions. This business plan will distinctly contain three sections. The first section will contain the company background (PinkBerry), the second section will give an overview of the general marketing strategy of PinkBerry and the third section will give an estimate of the financial estimates of the propo sed franchise. The Company started its operation in the year 2005 and it has originated mainly from the two cities of Los Angeles and New York and within five years of their operation the company PinkBerry has successfully established its leadership in the frozen yogurt segment. (â€Å"The leading, enduring, frozen yogurt brand for franchising†, 2009). Operating in a very concentrated segment the company has concentrated more on developing a cult-like following in its customer base. Though the company has originated locally, its prime focus is to expand both in the local and the global market simultaneously. Its local growth had hit a landmark as PinkBerry opened its first airport store in the month of September of the year 2009. (â€Å"The leading, enduring, frozen yogurt brand for franchising†, 2009) The other local expansion plans are going on in Northern California, Texas, Washington D.C and Florida. (â€Å"The leading, enduring, frozen yogurt brand for

Paper on Music in Times of Conflict Essay Example | Topics and Well Written Essays - 750 words - 1

Paper on Music in Times of Conflict - Essay Example escalated over the years as it used its massive firepower, advanced technology, and huge manpower to suppress Vietcongs, who were mostly farmers armed with recoilless rifles (â€Å"Enemy’s Weapons†). Until now, Americans are divided in their sentiments about the war (Schroeder). This may have been because U.S. involvement did not bring any substantial change to Vietnam. It only caused America to lose â€Å"58,000 lives and billions of tax dollars† (Schroeder). The Vietnam War began in 1963 and ended in 1975. â€Å"Machine Gun† by Jimi Hendrix was first performed in a concert on New Year’s Eve of 1970 (Perone 62). It is likely that the song was composed in the closing months of 1969. Hence, it was composed during the war. 1969 is also the year when the number of U.S. military personnel in Vietnam reached its peak and the year when My Lai Massacre, a massacre of 504 unarmed Vietnamese civilians, was revealed (â€Å"Vietnam War Timeline†). The 1960s was a decade when music has become very political. There was no other period in music history when it embraced politics more closely as it did in the 1960s (Hopkins 255). Jimi Hendrix was among those musicians who expressed their political sentiments through their craft. There is no record on how it affected Vietnam War politically. However, several researchers attest that it did affect public sentiment towards the war. Westergaard, describing Hendrix’s guitar solo during the performance, says it is â€Å"the most devastating guitar solo ever† (qtd. in Perone 62)—hinting at the feeling of war terror it gave to listeners and the dismantling of pro-war sentiments on some. In reference to the My Lai Massacre, Hopkins writes that during the performance, sounds like â€Å"dive-bombing planes and Vietnamese women shrieking at the sight of their children’s deaths† were heard by the audience (255). Such effect on the audience is likely to have ar oused or increased anti-war sentiments among Americans. As the lyrics implies,